Escondido Downtown Business Association - About Us
Downtown Business Association of Escondido
1962 - 2015
Some History of Activities and Successes
DBA events continue to bring shoppers, investment, and visitors to Grand Ave., and the City of Escondido in general, in support of the economic health and cultural tourism goals of the district, and increasing retail sales
Current DBA events:
The Wedge Artisanal Cheese Festival w/Craft Beers & Wines (Nov), For the Love of Chocolate (Feb), Downtown Street Fairs (3rd Sundays in May & Oct.); Escondido Tamale Festival (Nov 5, 2016)
Previous DBA­ run events:
Downtown Escondido Farmers Market (23 yrs); Cruisin'  Grand (11 yrs); Taste of Downtown/Tour du Fork (4 yrs); First Night Escondido (1st four yrs); Grape Day Parade; Jingle Bell Cruise; Girls' Night Out; Fashion Week Escondido, and many more.
Previous DBA accomplishments/efforts:
Successful lobbying for re­opening Grand Ave west across Centre City Pkwy to allow direct access to downtown business district from freeway; advocacy to city to ease restrictions a) on Grand Ave microbreweries and alcohol­serving businesses/hours of operation, and b) on parking requirements for Grand Ave businesses; design assistance supporting preservation of historic buildings; additional downtown lighting on streets and in alleys; American flags on Grand on major holidays; additional/upgraded trash containers in the downtown; seasonal and hometown heroes street banners; creation of historic storefront/visitor center from former blighted building on Grand, (former) pocket park on Pennsylvania replacing blighted lot; free design support to member businesses; flowers on medians; Downtown Haunted House and trick or treat; advocacy for sidewalk dining, pedestrian safety, beautification; advocacy to allow urban residential zoning in the downtown; advocacy to protect/expand central park; advocacy to change zoning around park to allow additional retail/office/residential use; much more.
The DBA listens to its member businesses, works to stay abreast of urban trends, works with police and city staff on security, beautification, business and economic issues, and continues to follow guidelines of the successful National Main Street program for healthy historic downtowns. 
Connect with the DBA and your business neighbors, and create a stronger Downtown Escondido for businesses, residents, visitors and investors.
2015­-16 Board of Directors:
Alex MacLachlan (Pres.) Calif Avocado Grill; Dan Forster (V.P) Design Moe, Kitchen & Bath); Louisa Magoon (Secty) Grand Ave Tea Room; Connie Braun (Treas.) Braun Computer Consulting; Fran Ronalds/The Sculpture Salon; Julianne Jones/Studio 158; Bob & Louisa Magoon/Grand Tea Room
  • Marketing
  • Special Events
  • Design Consultation & Historic Preservation
  • Economic Development
  • Security and Maintenance Advocacy
  • Community Enhancement

Welcome to Downtown Escondido!

We are very excited to have you join us here in the historic district of Escondido. Most of us on the DBA Board are also current business owners or have owned businesses so we certainly understand what it takes to open a new business. We applaud you and thank you.

History of the DBA
The DBA was started in 1962 by some community­ minded downtown business owners. It was developed so that business owners could get to know their fellow entrepreneurs and business neighbors, to speak as an advocate for the businesses, and to market and promote the downtown area of Escondido. It was also started to be an advocate for businesses with the city, the fire department and the police department.

Downtown Events
One of the ways in which the DBA promotes the downtown is by developing events or assisting in the development and running of events. We encourage you to participate in some of the events if you can. We will notify you of events that we know of that will be happening downtown.

Here are the current events that we either put on ourselves or assist with:
  • ­ The Escondido Street Faire – 27 years
  • ­ For The Love of Chocolate / Chocolate Festival – 4 years
  • ­ The Wedge – 4 years
  • ­ Tamale Festival – new for 2015 to be held in November
 We have also helped develop or assisted with other events such as:
  • ­ The Farmers Market (still going on)
  • ­ Cruisin Grand (still going on)
  • ­ Jingle Bell Cruise
  • ­ Taste of Downtown
  • ­ Tour de Fork
  • ­ Fashion Week
  • ­ First Night Escondido

Monthly Meetings
We invite you to join us at our monthly Merchant Meetings. They are held the 4th Thursday of every other month in the evening at a Grand Avenue restaurant or business. We will notify you via email about the date and time of the meetings.  Please make sure we have your email address.  To get on our list, email us at:  It is a great opportunity to meet and get to KNOW your neighbors.  We discuss various issues that affect our businesses and the downtown area. Often, city representatives sit in and update us on city planning that might affect the downtown.  This is a good opportunity to ask direct questions of the city staff, who are prompt with getting answers back to us. 

The Board of Directors of the DBA have monthly board meetings that are held on the third Wednesday of every month.

Board Members
The Board of Directors consists of volunteer Downtown business and property owners/members who volunteer for the position because of their passion for Downtown.  Board members are asked to sit on at least one eDBA committee and to volunteer at DBA events on behalf of the Escondido Downtown Business Association and your neighbor businesses.

Alex MacLachlan – 760-­207-­6321

Dan Forster – 760-­755-­7554 (Design Moe)

Louisa Magoon – 760-­233­-9500 (The Grand Tea Room)

Bob Magoon

Susan Dusharme – 760­-580­-7158

Julianne Jones – 760-­739­-0158 (Studio 158)

Fran Ronalds – 760­-739-­9802 (The Sculpture Salon)

Again, we welcome you to our group of businesses in our historic downtown Escondido. It is an exciting time for our downtown. Several businesses have recently opened and several are in the process of opening. Please get to know your neighbors and your Downtown Business Association board members.  Please contact any one of us if you have any concerns or questions. We look forward to meeting you and working with you in the future.


There are no paid positions at this time, but the eDBA is always looking for graphic artists, writers, event, marketing and web professionals or students to help with events and marketing.

Help us make Downtown Escondido the very best downtown around, please call the eDBA office at
(760) 877-8582


Parking Map (Click to enlarge)


Escondido Downtown Business Association , 243 S Escondido Blvd #701, Escondido, CA 92025  (760) 877-8582

A Motley Crew...Escondido DBA Board Members:  Dan Forester, Alex MacLachlan Louisa Magoon and Bob Magoon at the 2017 Grand Ave Festival.